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Be Active with our Campaign Weeks!

Sport and Physical Activity is an important part of our lives, no matter what our age or ability.

In partnership with our 9 Local Authorities, we host 3 mass participation Campaign Weeks throughout the year.

During 2015/16 over 8,000 individuals of all ages and abilities took part in a range of exciting opportunities to increase their activity levels.

Active Family Week 2017

Sport and physical activity is an important part of all our lives but keeping active around family life can be sometimes difficult. So why not do it together?

#ActiveFamily Week ran from 13th-19th February and provided a fun and active week of family friendly physical activity and sport sessions designed for families to move more often and get active together.

In partnership with localities, the week included over 140 sessions for all ages and abilities to try including buggy runs, orienteering, family swims and exercise classes plus much more!

Check back later for a video highlighting the week's success...

Feel Alive from 65 Week 2016

We've recently celebrated and inspired our active older generation with over 240 local sessions engaging over 2,100 over 65's. The week saw a huge number of new and exciting sessions including Tai Chi, Gardening, Nordic Walking and Tea Dances to name just a few.

And the celebration for our older adults doesn't stop there!

2017 Campaign Weeks

Dates are set and preparations are underway for our 2017 Campaign Weeks! The 2017 campaign week dates have been confirmed; check back later for more information.

  • This Girl Can Week - 5th-11th June 2017. A celebration of women to inspire and encourage to become more active.
  • Feel Alive from 65 Week - 25th September - 1st October 2017. Physical activity taster sessions to promote active living in older adults
  • Active Family Week - February 2018 - Fun, family friendly events and activities to get families active together.

Advertising Opportunities

We are offering local businesses/partners the opportunity to advertise their products/services as part of their successful campaign programme.

Made up from 3 mini campaigns, our Campaign Weeks aim to increase participation in individuals of all ages and abilities across Leicestershire, Leicester and Rutland.

Advertising Benefits Include:

  • Advert placed in all three countywide campaign booklets totalling over 22,000 prints (7,500 prints per campaign) with option to change advert for specific campaign
  • PDF copy of booklet to use for further marketing and promotion
  • Inclusion in at least 2 press releases and social media posts relating to campaign weeks, with an audience of over 6,500 users on Twitter, Facebook and Instagram.
  • Company name and link to your website included on Leicester-Shire & Rutland Sport's physical activity campaign website page (www.lrsport.org/beactive) between May 2016 and February 2017 which last year, the LRS website attracted over 70,000 users and 500,000 page views.

See attached document for more information.

For more information please contact:

Leanne Plummer

Leanne Plummer

Sports Development Officer (Secondment, 2/3 days a week)

  • Workplace Challenge
  • Physical Activity Campaign Weeks
01509 564879


  • Age UK L&R
    County Sport Network
    Sport England
    Leicester City Council
    Oadby & Wigston Borough Council
  • East Midlands Platform
    Loughborough University
    British Heart Foundation
    Hinckley & Bosworth Borough Council
    Harborough District Council
    Blaby District Council
    Charnwood Borough Council
    Equality Standard
  • Leicestershire County Council
    Melton Borough Council
    North West Leicestershire District Council
    Rutland County Council


  • North West Leicestershire District Council
    Rutland County Council
  • Blaby District Council
    Sport England
  • Loughborough University
  • Hinckley & Bosworth Borough Council
    Leicestershire County Council
  • Harborough District Council
    Leicester City Council
  • East Midlands Platform
    Oadby & Wigston Borough Council
  • Charnwood Borough Council
    Age UK L&R
  • Equality Standard
    Melton Borough Council
    British Heart Foundation
  • County Sport Network