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This Girl Can inspiring millions of women and girls to get active

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Posted: Tue, 12 Jan 2016 11:42

This Girl Can inspiring millions of women and girls to get active

• New survey shows positive response to behaviour change campaign

• Follows figures last month showing number of women active each week on the rise

• Released as This Girl Can celebrated first birthday

Millions of women and girls have been inspired to get active by Sport England's This Girl Can campaign.

2.8 million 14-40 year old women who recognise the campaign say they've done some or more activity as a result, 1.6 million of whom say they've actually started exercising.

These are findings from new independent research, carried out by analysts from TNS BRMB, released today on the campaign's first birthday. The snapshot survey asked a sample of 1000 women in November 2015 about the physical activity they did, their attitudes to exercise and their awareness of the campaign.

The findings come one month after Sport England's annual survey of the amount of sport and physical activity the nation does, known as the Active People Survey. It found that 148,700 more women were active for at least 30 minutes once a week, every week in the 12 months up to September 2015, compared to the 12 months up to March 2015.

Jennie Price, Sport England's chief executive, said:

"I'm very encouraged by these new figures, which back up the Active People results we saw last month. They show This Girl Can is not just being talked about, but is also changing behaviour.

"But the job is far from done. With a gender gap of 1.73 million fewer women playing sport compared to men, we need to keep getting the message out there that women come in all shapes and sizes and levels of ability, and they should all feel able to exercise and play sport."

The This Girl Can campaign is the first of its kind to feature women of all shapes, sizes and sporting abilities that sweat and jiggle as they exercise. It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealised and stylised images of women we often see.

The campaign doesn't hold back in celebrating women exercising and playing sport. "Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard hitting lines used in the campaign to prompt a change in attitudes and help boost women's confidence.

Other findings published today include:

• This Girl Can films have been viewed 37 million views on campaign's YouTube and Facebook channels alone
• 540,000 women and girls have joined the ever growing This Girl Can social media community
• There has been 660,000 tweets using #ThisGirlCan
• The campaign has been talked about on social media every single day since it launched on 12 January 2015 - including Christmas and New Year's Day.
• The campaign has been talked about in over 110 countries around the world

Sports Minister, Tracey Crouch, said:

"Initiatives such as Sport England's This Girl Can are helping to change behaviour and encourage more women and girls to participate in sport.

"These figures paint a promising picture but we need to build upon this foundation.

"That's why Government launched a new strategy for sport last month to get more people active and secure a sporting future for us all."

Later in January, a new partnership with Sport Relief will also be launched, encouraging women to get active whilst raising money for great causes.

(Source: Sport England)

For more information on This Girl Can locally, visit the website below.

Tags: Active Lifestyles, Featured, News, Play Sport, Women's Sport

Partners

  • County Sport Network
    Melton Borough Council
    Equality Standard
    Blaby District Council
    Hinckley & Bosworth Borough Council
  • North West Leicestershire District Council
    Leicester City Council
    Rutland County Council
    Oadby & Wigston Borough Council
    British Heart Foundation
  • Leicestershire County Council
    Safeguarding
    Sport England
    Loughborough University
    East Midlands Platform
  • Harborough District Council
    Age UK L&R
    QUEST
    Charnwood Borough Council

Partners

  • Hinckley & Bosworth Borough Council
    Leicester City Council
  • QUEST
    Rutland County Council
  • Sport England
    Loughborough University
  • British Heart Foundation
    Melton Borough Council
  • County Sport Network
    Oadby & Wigston Borough Council
  • East Midlands Platform
    Harborough District Council
  • Safeguarding
    Age UK L&R
  • Leicestershire County Council
    Equality Standard
  • North West Leicestershire District Council
    Blaby District Council
  • Charnwood Borough Council