Beat the Street Engagement Coordinator

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Beat the Street Engagement Coordinator

Beat the Street is Intelligent Health’s Flagship programme which engages whole communities and gets them moving, through a six-week intervention. The game uses RFID technology where players earn points by hovering RFID cards against physical Boxes placed on lamp posts throughout the town or city. Beat the Street programmes have been successful both within the UK and across Europe, commissioned by our programme funders, who in the past have included local authorities, NHS Clinical Commissioning Groups and charity partners. The schemes have been very successful, reaching over one million people to date and demonstrating long term behaviour change.

Leicester, LE2 7SQ
Contact Name
Jenny Cottrell
Contact Email

About Beat the Street Engagement Coordinator

  • 30 hours a week
  • 6 month post

Role Summary

Funded by National Lottery through Sport England, Canal and River Trust and Leicester City Council, we aim to deliver a successful game engaging with over 35,000 people across the city. Beat the Street is divided into 3 phases; Anticipation, Experience (the 6-week game) and Sustain. You will form part of a team of Engagement Coordinators, working closely with key local stakeholders to build the profile of Beat the Street in Leicester and recruit teams from the community and workplaces. Working within the Covid-19 guidelines in place at the time of delivery, this could involve attending community events, leading occasional walks and championing physical activity to get workplaces, community groups and residents involved in the initiative. The Engagement Coordinator will also need to work with local voluntary groups, clubs and businesses to get teams signed up and generally raise awareness of the scheme.

Throughout the live phase of the game, the Engagement Coordinator will deliver campaigns, events and competitions to help motivate players, boost participation and recruit new players.

During the sustain phase, the Engagement Coordinator should have sourced opportunities for players to remain active in their local area, linking with local partners and promoting these through regular newsletters and online platforms. During this time, feedback sessions with community groups and schools should take place to help us evaluate and inform future programmes and interventions.


  • To work with community groups, workplaces and venues across Leicester to engage people in Beat the Street
  • Attend community events, where possible and appropriate, to raise the profile of Beat the Street in Leicester
  • Work with partners to target specific groups (i.e those with long term health conditions or from lower socio-economic groups).
  • Continued engagement and management of key project stakeholders such as project sponsors and a wide range of local organisations like the health sector, local authorities, schools and community groups.
  • Work with sports and culture organisations to create an engaging calendar of events.
  • Updating and maintaining project plans and marketing documentation – to include engagement planning and event management documents.
  • Attend and support local steering-group meetings and write minutes.
  • Working closely with the comms and marketing team to create and deliver a communications and marketing plan.
  • Management of social media activities
  • Problem solving and adapting to the changing needs of the project as they arise.
  • Co-ordination of the prize distribution for schools.
  • Feed into evaluation, demonstrating the impact of the programme and how partners are working together for long term well-being of residents.
  • Manage a legacy programme supporting participants to stay active
  • Work within Covid-19 guidelines

Skills & Competencies

  • Experience of developing and delivering successful community outreach programmes and events
  • Knowledge of the local area, and community groups and organisations that operate within it
  • Experience of engaging with different community groups including under-represented communities
  • Experience of working with partners on a community wide programme
  • Experience of delivering communications, social media and basic marketing
  • Excellent communication skills
  • Experience of creating sustainable project legacies
  • Stakeholder management and diplomacy
  • Presentation skills to a wide range of audiences
  • Microsoft office proficient
  • Good organisation and prioritisation skills
  • Must have access to own vehicle with a full driver's license
  • Enthusiasm
  • We are looking for a candidate who will adopt the values of Intelligent Health; Honest, Passionate about Health, Reliable, Kind and Proactive.


  • Equality Standard
    Active Oadby and Wigston
    Active Hinckley and Bosworth
    Charnwood LSA
    Harborough LSA
  • Sport England
    Blaby LSA
    Leicestershire County Council
    Active Rutland
  • Active Leicester
    Active Partnerships
    Melton LSA


  • Active Rutland
    Leicestershire County Council
  • Melton LSA
    Equality Standard