Posted: Wed, 07 Aug 2019 14:52

Sport England appoints Alison Donnelly, Number 10 Head of News as Digital Director

Donnelly has been appointed executive director of digital, marketing and communications – a newly created role which will see her lead a newly created directorate.

She will be tasked with bringing together Sport England's existing digital, marketing, campaigns, communications and external affairs teams – including the staff responsible for the flagship This Girl Can campaign.

Tim Hollingsworth, Sport England CEO said: "This is a new and crucial leadership role for the organisation as we continue to actively and passionately make the case for sport and physical activity for all.

"Ali came through a highly competitive process with a strong field of highly qualified candidates and brings a huge amount of relevant experience, coupled with a genuine passion for sport and its transformative power. I look forward to welcoming her later this year."

Donnelly added: "I have long believed in the power of sport and physical activity to change people's lives and hope to play a key role in helping Sport England to deliver against its ambitious vision," Donnelly said.

Prior to her current role at Number 10, Donnelly worked at HM Treasury and is also a rugby fanatic.

Earlier in her career, she worked as head of communications at Premiership Rugby club Wasps and she also runs the scrumqueens.com website, which is dedicated to women's rugby.

Donnelly will start in her new role in November.

(Source & Image: Sport England)

Tags: Featured, News

Partners

  • Active Oadby and Wigston
    Harborough LSA
    Blaby LSA
    Active Leicester
    Safeguarding
  • Active Hinckley and Bosworth
    Active Rutland
    Charnwood LSA
    Active Partnerships
    Melton LSA
  • NWL LSA
    Leicestershire County Council
    Equality Standard
    Sport England

Partners

  • Active Leicester
    Active Oadby and Wigston
  • Blaby LSA
    Melton LSA
  • Active Hinckley and Bosworth
    NWL LSA
  • Leicestershire County Council
    Charnwood LSA
  • Active Rutland
    Active Partnerships
  • Sport England
    Equality Standard
  • Harborough LSA
    Safeguarding