Posted: Wed, 11 Nov 2020 09:00

Club Matters – Good Communication is key

The Return to Sport/Activity Surveys, which ran during July and August 2020, revealed that regular, effective communication was key to keeping members/participants and volunteers connected and engaged during lockdown and encouraging their return on reopening.

The findings showed that:

  • When clubs/groups get their comms wrong or they're inconsistent, people feel; hesitant, nervous, confused, worried and neglected.
  • But when they get their comms right, people feel; valued, grateful, optimistic, excited, trusted and expectant.

Good communication can help people stay connected during these difficult times and can help ease anxiety around returning to sport/activity when the time is right. Communicating and engaging as a virtual club and making the most of social media channels has never been so important.

Club Matters online guides have been updated and are here to help:

Tags: Business, News, SOS

Partners

  • Charnwood LSA
    Equality Standard
    Melton LSA
    Sport England
    Harborough LSA
  • Leicestershire County Council
    Active Oadby and Wigston
    Active Rutland
    Active Hinckley and Bosworth
    NWL LSA
  • Active Leicester
    Safeguarding
    Active Partnerships
    Blaby LSA

Partners

  • Safeguarding
    Active Leicester
  • Active Hinckley and Bosworth
    Active Partnerships
  • Charnwood LSA
    Active Oadby and Wigston
  • Blaby LSA
    Melton LSA
  • Harborough LSA
    Equality Standard
  • Leicestershire County Council
    NWL LSA
  • Sport England
    Active Rutland