Posted: Wed, 27 Jan 2021 15:00
Sky Sports has announced it will provide £3million in funding to anti-discrimination group Kick It Out over the next three years.
The deal will see Sky become Kick It Out's media partner, with the financial commitment described as "a mix of cash and value in kind support".
The broadcaster will work with Kick It Out on education initiatives and methods of reporting discrimination both online and at matches.
Sky will also commit to using its powerful voice, extensive reach and established channels to support the organisation that has been at the forefront of the fight against racism and discrimination in football for over 27 years.
As well as committing to use its editorial reach, voice and platforms to campaign for change, Sky will work on a series of initiatives with Kick It Out.
These will include partnering on educational initiatives, making it easier to report instances of discrimination online and inside football stadia, and developing annual transparency and insight reports on a range of issues relating to diversity, discrimination and inclusion.