Activity Alliance Inclusive communications factsheets

  • Social media Social Media (PDF, 735 Kb)

    This factsheet supports sports and activity providers to reach a wider audience on social media. Social media has an undeniably huge reach, with the power to connect with most audiences. To reach disabled people it's vital to make sure that communications from your social media channels are accessible and inclusive.

  • Events Events (PDF, 797 Kb)

    This factsheet can you help to promote your events and activities more effectively. There are so many communication channels to use, but to promote your events more effectively you need to understand your audience's preferences.

  • Digital Communications Digital Communications (PDF, 387 Kb)

    This factsheet helps providers to make their digital communications accessible and inclusive for all. From social media and mobile apps to website code and content, making digital communications accessible from the start will save you time and money.

  • Language Language (PDF, 724 Kb)

    This factsheets promotes the use of positive language and terminology. Language can act as a barrier to participation, sports organisations should use positive language and terminology to help attract more disabled people to activities and encourage them to be active for life.

  • Accessible Budget Accessible Budget (PDF, 623 Kb)

    This factsheet provides information and guidance on a number of low cost/no cost communications tools and platforms. Planning is key to making every penny count and ensuring that you are doing as much as you can to meet disabled people's accessible communications needs.

  • Campaigns Campaigns (PDF, 561 Kb)

    This factsheets support providers to develop and deliver more inclusive and accessible campaigns. Planning more accessible and inclusive campaigns can attract disabled people to your sport and help you comply with the reasonable adjustments set out by The Equality Act 2010.

  • Accessible Design Accessible Design (PDF, 752 Kb)

    This factsheet explains the key principles of accessible and inclusive design. Planning is essential when designing communications to make sure as many people as possible can access your content.

  • Photography Photography (PDF, 555 Kb)

    This factsheet highlights the importance of using high quality images of disabled people playing sport and being active. The higher the quality of your images, the more likely people are to read your news stories or even take part in your events.

  • News News (PDF, 772 Kb)

    This factsheet supports providers to write positive news stories about disabled people being active. Promoting your sport or activity via the media is a great way to reach disabled people.

  • Checklist Checklist (PDF, 824 Kb)

    This factsheet helps provide to consider the different elements involved when planning your marketing and communications. Each section is broken down into a simple checklist.


    Active Leicester
    Active Oadby and Wigston
    Blaby LSA
    Active Rutland
  • Equality Standard
    Active Partnerships
    Harborough LSA
    Active Hinckley and Bosworth
  • Charnwood LSA
    Leicestershire County Council
    Sport England
    Melton LSA


  • Leicestershire County Council
  • Harborough LSA
    Equality Standard